List of products by brand DEVOLD

Devold brought back with him state-of-the-art mechanical knitting equipment and high hopes of selling his products – knitted woollen underwear and mittens – to the fishermen and those wearing the rødlua, a red knit cap not unlike a beanie – a festive garment used on Sundays, deeply rooted in Norwegian folklore, that has become a symbol of adventure and exploration. However, gaining ground among the local merchants was easier said than done. For this reason, Devold travelled to Bergen where he sold his goods through Sundt, a well-established wholesaler, who in turn sold Devold’s woollens to the local merchants in Ålesund.

It didn’t take long for Devold to establish a reputation as a quality brand. Fifteen years later, Ole Andreas Devold’s sales were in full swing and, a few decades later, the German-educated Norwegian from the West Coast became the owner of one of the largest textile factories in Norway.