List of products by brand LOWA

Lorenz Wagner, the son of the shoemaker Johann Wagner, estab­lished the LOWA company in 1923 in placid Jetzendorf, a town north of Munich. The company’s name comes from the first two letters of the owner’s given name and surname, Lorenz WAgner. Passion for shoes and the dexterity needed to make them are literally part of the family’s DNA – a fact that is under­scored by the decision of his two brothers, Hans and Adolf, to set up their own shoe companies, too. Lorenz Wagner was a genius when it came to tinkering and was a passionate shoemaker as well. He spent hours and days upon end as he worked on lasts, models and soles. The success story began with the production of tradi­tional Bavarian Haferl shoes.Passion leads to perfection

Lorenz’s work laid the foundation for the future successes of the company. To him, a product was not finished until it fit and func­tioned perfectly. He used the very best leather that the region had to offer and constructed stable uppers and soles. The result was durable and timeless high-quality shoes. 

At the end of the 1980s and beginning of the 1990s, LOWA suffered severe financial setbacks resulting from a series of relatively snow-less winters. As a way of protecting jobs at the company, the Lederer family decided to sell a stake in the company.

In wake of this decision, the company made a mana­gerial change in 1992 that would even­tually take the company to unimagined heights over the next 30 years – Werner Riethmann became managing director and led acquisition nego­ti­ations with the Italian business group Tecnica in 1993. It is a company whose other brands include Nordica, Rollerblade, Blizzard and Moon Boot. With its production of nearly 3 million shoes each year, LOWA is now one of the leading brands for hiking and outdoor footwear in Germany, Austria and Switzerland. LOWA sells its products in 75 export countries and sponsors more than 30 athletes as part of the LOWA PRO Team, LOWA ACTIVE Team and LOWA CLIMBING Team.