HEAD
HEAD is a prestigious multinational company that manufactures and markets mid-to-high-end sporting goods, recognized globally for its technical innovation in racquet sports, snow sports, and water sports. Originally founded in the United States in 1950 by aeronautical engineer Howard Head, the company later moved its main operations to Kennelbach, Austria, where it maintains its current headquarters.
Origin and Key Milestones
- The Initial Invention (1950): Howard Head revolutionized winter sports by designing the first laminated metal ski with a "honeycomb" structure, definitively replacing traditional wooden skis with a much lighter and more maneuverable model.
- Evolution into Tennis (1969): Applying the same principles of aerospace lightweighting, HEAD introduced the first rackets constructed with aluminum alloy at the 1969 US Open.
- Consolidation of Technologies: In recent years, the brand has distinguished itself by integrating advanced materials such as graphene (Graphene 360 and Auxetic lines) into the composition of its rackets and paddles to maximize stability and power transfer.
Main Sectors and Products
- Racket Sports: World leader in rackets, balls, footwear, and accessories for tennis, padel, squash, and badminton.
- Winter Sports: Manufacturing of skis, snowboards, boots, and bindings (also through subsidiaries such as Tyrolia).
- Water Sports: Marketing of diving and swimming equipment through partner brands such as Mares and Zoggs.