WILD COUNTRY

Wild Country is a prestigious British brand of equipment and climbing material founded in 1977 in the Peak District, United Kingdom. It is world-famous for revolutionizing rock climbing by inventing the first adjustable mechanical cam protection device, known as the "Friend".

Origin and History

• Founded in 1977 by the climber Mark Vallance.
• The number on the mark arose from a misreading by Mark when interpreting the "Wide Country" climbing route in Colorado.
• His most iconic creation, the Friend, completely transformed the safety and possibilities in vertical rock walls worldwide.

Main Products

• Active protection: Creators of the original design of the Friend and other self-belay devices or cams.
• Wall equipment: Harnesses, carabiners, express belts, helmets and braking devices such as the Revo.
• Textiles and accessories: Technical and casual clothing inspired by mountain activity and climbing.