PHENIX

The “phenix” brand was born in Japan in 1952, and quickly introduced the latest material nylon from 1955 into ski wear, laying the foundation for a ski wear brand. In the 1978 Dhaulagiri expedition (8167m), we developed the first downwear in Japan that can withstand the ultra-high altitudes of the Himalayas and supported the climb. In addition, as the official supplier of the Norwegian Alpensky team, which boasts the world’s top level, they have been producing

cutting-edge ski wear for many years, and phenix’s passion for ski wear is making a name for itself in the world.