ATOMIC

Atomic is a prestigious Austrian brand of skis, founded in 1955 and considered one of the world's leading manufacturers of winter sports equipment. It produces a wide range of products specializing in alpine, cross-country, and ski touring.

Key Points

• Foundation: Founded in 1955 by Alois Rohrmoser in the Austrian Alps (Altenmarkt).
• Products: Manufactures skis, boots, bindings, helmets, poles, and technical clothing.
• Innovation: Distinguished by its constant technological development applied to both competitive athletes and enthusiasts.

Context

The Brand: Atomic Austria GmbH is a global leader in the snow sports industry. It belongs to the Amer Sports Group.

Production: They manufacture more than 400,000 pairs of skis annually at their headquarters in Altenmarkt, Austria.

Product range: In addition to skis, they develop boots, bindings, helmets, poles, technical clothing, and snow goggles.

Technological innovation: They are a leading brand in World Cup competitions thanks to patents such as the Revoshock shock absorption system.

Ski Categories:

• Piste/Competition: Typically represented by the Redster range, focused on speed and grip on hard snow.
• All-Mountain: Designed for versatility on and off-piste, such as the Vantage and Maverick series.
• Freeride and Freestyle: Models with wide waists for powder snow, such as the iconic Bent Chetler line.
• Backcountry: Ultralight equipment for mountain ascents and descents, such as the Backland range.