AULP

Aulp is a French brand founded in 2017 in the Haute-Savoie region, specializing in the design of technical clothing and accessories for winter sports, hiking, and outdoor activities, and distinguished by designs inspired by the alpine lifestyle. The brand's name derives from a local dialect term meaning "high mountain pasture," and its visual identity features a logo depicting a chamois (an animal native to the Alps) and the Cross of Savoy. Aulp’s core concept blends mountain-ready functionality with a style suitable for everyday city life, offering apparel for the whole family. The brand prioritizes material durability and a comfortable fit, translating the alpine lifestyle into garments for both daily wear and sports activities.