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Gena

Gena

Logo Gena

Gena is a renowned Polish brand specializing in handcrafted winter hats and accessories. It was founded in 1989 by Eugenia Zareba in the alpine region of Nowy Targ—located at the foot of the Tatra Mountains—an area with a deep-rooted tradition of leather and textile craftsmanship. The brand enjoys great popularity in the worlds of skiing and high-end winter fashion, thanks to its expertise in artisanal manufacturing using premium natural materials such as leather, Tuscan sheepskin, Finnish furs, and Spanish Merino wool. Gena stands out in the contemporary market by blending traditional European textile craftsmanship with current fashion trends.

Why choose GENA hats and accessories

Natural wind barrier

Unlike traditional knit hats that allow air to pass through, Gena hats utilize leather and natural furs that act as a biological windbreak. This makes them extremely effective in the mountains and at ski resorts, where the wind intensifies the sensation of extreme cold.

Superior thermal insulation

Models crafted with Finnish furs offer the highest levels of thermal protection on the market, making them ideal for harsh high-mountain weather conditions.

Luxury materials and comfort

The Tuscan sheepskin models are particularly notable, combining an extraordinarily soft and warm interior with a high-quality wool lining and a select leather exterior.

Durability and aesthetic aging

Because they are made from leather and premium materials, they not only withstand the daily wear and tear of sports activities but also develop a unique, elegant patina over time that enhances their appearance.

GENA hats and accessories at Tècnic Esports

You will find a selection of GENA hats in our store. Choosing Gena hats means opting for high-end quality, extreme technical protection, and elegant European design.

¿Quieres verlas en persona? Visítanos en Tècnic Esports, Encamp — asesoramiento experto en esquí, montaña y escalada.

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